Hankook will once again become the sponsor of the Ballon d'Or

Hankook will for the third consecutive time serve as the official sponsor of the Ballon d'Or award, which honours the best football players of the season. The ceremony will be held in London for the first time — on October 26, 2026, marking the award's 70th anniversary.

The company will also run a contest, the winner of which will receive a ticket to the ceremony. The partnership continues Hankook's international sports strategy and helps strengthen brand recognition among football fans and partners.