Hankook Tyre UK wins the award for the best marketing campaign of the year in the industry for the second year in a row

Hankook Tyre UK has been awarded the NTDA 'Tyre Industry Marketing Campaign of the Year' award for its consumer-facing campaign 'Hankook Big Winter Giveaway', which featured a £20,000 Virgin holiday voucher as its main prize.

The primary objective of the Hankook campaign was to increase brand awareness, while focusing on utilising a mix of paid and organic marketing methods through its social channels and radio advertising to reach as many UK motorists as possible. The four-week campaign featured twenty-five daily prizes of £50 Virgin gift cards, and a final main prize of a £20,000 Virgin holiday voucher.