Hankook Tire becomes title sponsor of Al-Ittihad

Starting from the 2024/25 season, Hankook Tire & Technology becomes the new official title sponsor of Saudi Arabia's Al-Ittihad football club.

Leveraging the high reputation of the club, which is supported by world-renowned players such as Karim Benzema and Moussa Diaby, the tire manufacturer aims to further strengthen its position in the premium segment.