Hankook became a sponsor of Al-Ittihad FC

Hankook Tire has signed a sponsorship agreement with the professional football club "Al-Ittihad" from Jeddah (Saudi Arabia). Under the terms of the agreement, the tire manufacturer will be the title sponsor of the club for three seasons starting from 2024/2025.

Founded in 1927, "Al-Ittihad" is one of the most prestigious football clubs in Saudi Arabia, and recently the team won its 10th title in the Saudi Pro League two matches before the end of the season. The club has also won the AFC Champions League twice.

Hankook notes that the partnership with a club of such high status, confirmed by the presence of world-renowned players such as Karim Benzema and Musa Diaby, will help the company strengthen its position as a premium brand in the global market.

As part of the new cooperation, Hankook intends to conduct various marketing campaigns aimed at improving brand recognition and increasing sales in Saudi Arabia and the entire Middle East. The company says that such developing markets are of great importance, and in August 2023, the manufacturer, together with its official distributor in Saudi Arabia, Bin Shihon Group, presented the iON tires from the first full-line of tires for electric cars in the region.

"After the debut of UHP tires iON evo and iON evo SUV, the company received wide recognition for its technological innovations and significantly strengthened its position in the regional electric vehicle tire market," the company notes.

Hankook is also a partner of the UEFA Europa League, the UEFA Europa Conference League, the Dortmund club "Borussia" and the prestigious "Golden Ball" award.

Photo: ittihadclub.sa