Hankook collaborates with Amazon Web Services and Snowflake as part of plans to develop artificial intelligence tires

Holding company Hankook Tire (Hankook & Company) in partnership with Amazon Web Services (AWS) and Snowflake are working to create an integrated AI data platform to enhance tire performance and quality. According to the company, the digital ecosystem is also expected to aid in the development of autonomous driving technologies, increase product development efficiency, and improve quality through the analysis of manufacturing data.