GT Radial celebrates partnership with Champions Hockey League

GT Radial celebrated a successful first season as the official tire partner of the Champions Hockey League, with distributors and customers gathering in the stands to watch the thrilling conclusion to the season.

The final, which took place on March 1 at the Swedish finalist's home stadium, "Rögle Engelholm", marked the culmination of an eight-month campaign that utilized "Europe's greatest hockey competition" to increase brand awareness. 

The 2021/22 season itself ran from August 2021 to March 2022, featuring 32 teams from 13 national leagues playing a total of 125 games. Throughout the season, European distributors and customers participated in games, with many attending matches alongside key partners.

Throughout the season, GT Radial received extensive television, print, radio, and online coverage, which in turn created a wealth of content for the brand's digital marketing.

GT Radial was also visible in advertising at all games, on official media backdrops, on the website and tickets, as well as on branded merchandise, including hockey jerseys, pucks, and STIGA sports equipment.

The Champions Hockey League final, broadcast in 36 countries worldwide, ended with a score of 2:1, with "Rögle Engelholm" defeating Finnish team "Tappara Tampere" in a tense match.