Gripmax updates its logo

In 2026, the Chinese tire brand Gripmax, owned by Qingdao Grip Tyre, celebrates its 15th anniversary, and the company has introduced its updated logo, which still includes the Chinese hieroglyph that was depicted on divination bones in ancient times and denotes an elephant, while the brand name is executed in a "more modern style".

"For Gripmax, the elephant symbolizes strength, endurance, stability, and reliability - values directly related to what users expect from tires," the company said, adding that "the updated logo is designed to create a stronger and more recognizable brand identity internationally while preserving the cultural significance of the original symbol."

Qingdao Grip Tyre was founded in 2010, and Gripmax is a private brand, with production being carried out at partner facilities, such as leading Chinese companies like Linglong and Sailun.