Goodyear launches global campaign for high-performance Eagle tires

As part of its ambitious strategy to achieve leadership in the tire industry, Goodyear is launching a global campaign "Fast Is In Us", designed to re-ignite attention to the cult line of high-performance Eagle tires.

This campaign, following the successful "STILL" project, focuses on Eagle's over 40-year experience in racing and tire manufacturing for speed enthusiasts. Goodyear aims to confirm its status as a premium brand offering authentic solutions for those who value true performance.