Goodyear identifies Cooper Tires as a key second-tier brand in EMEA

The Goodyear Tire & Rubber Company is strengthening its brand portfolio in the EMEA region by appointing Cooper Tires as its sole second-tier brand. This move is aimed at providing a competitive offering for all market segments, building on the proven reliability and century-long history of Cooper.

Since its founding in 1914, Cooper Tires has established itself as a manufacturer of reliable tires capable of withstanding the toughest conditions, ensuring customer loyalty. This reputation serves as the foundation for Cooper's more significant role in Goodyear's EMEA strategy.