Goodyear spends $25 million a year on NASCAR

At the end of 2022, Goodyear extended its contract with the suppliers/sponsors of the American auto racing series NASCAR, but at that time did not provide any details on the terms of the agreement concluded with the eponymous National Stock Car Racing Association.

In a new report by GlobalData on this auto racing competition, titled "NASCAR Business 2024", it is stated that the tire manufacturer's commitments in NASCAR will last from 2023 to 2027. Moreover, data analysis specialists claim that Goodyear's sponsorship in NASCAR will cost the company $25 million per year during this period.