Fortune Tires became the sponsor of the AHL

Chinese tire brand Fortune Tires (part of the Prinx Chengshan company portfolio) has signed a partnership agreement with the American Hockey League (AHL), the second-largest professional hockey league in North America after the NHL. The collaboration began last weekend during the AHL All-Star Classic 2025 event in Palm Desert, California.

"We are delighted to start working together with Fortune Tires, and there is no better place to begin this partnership than the AHL All-Star Classic," said Chris Nikolis, AHL Executive Vice President of Hockey Operations.

The AHL has existed since 1936, and nearly 90% of current NHL players have passed through it. Additionally, over 100 former league players are members of the Hockey Hall of Fame. Prinx Chengshan has a history dating back to 1976 and offers a wide range of passenger and commercial tires under the Austone, Chengshan, Fortune, and Prinx brands.

"At Fortune Tires, we strive to constantly expand our horizons," noted Samuel Felberbaum, President of Fortune Tires. "Our product line covers 95% of the market, and our tires are designed to meet the needs of drivers worldwide. Partnering with the AHL was a logical step for us, as we see their hard work and drive, which enables them to be successful at the highest level."

Image: theahl.com