Firestone is back at the All Points East festival!

Firestone, the cult tyre brand, is delighted to announce its return to All Points East in London, confirming it will sponsor the event for the fourth time.

The music event will take place in August this year, with the Firestone Stage hosting some of the most exciting talents in music.

Music partnerships have become a cornerstone of Firestone's marketing activities, with All Points East being the flagship sponsorship event in 2018, 2019 and 2021.

And while many know Firestone for its high-quality, reliable tyres, music has always been an integral part of its DNA - dating back 90 years to when the Firestone radio show, "The Voice of Firestone", helped launch the careers of talented musicians.

"We're thrilled to return to All Points East in 2022 with the Firestone Stage," said Andy Mathias, Firestone UK Marketing Manager.