Eco-friendly UHP tire Pirelli P Zero E receives prestigious design award

The Pirelli P Zero E became the first tire to receive the international ADI Compasso d’Oro award. This leading award in the field of industrial design, established in 1954, was awarded to the eco-friendly ultra-high-performance tire launched in 2023 and consisting of more than 55% bio-based and recycled materials. 

The tire won in the "Design for Mobility" category, and the award was presented during a special international ceremony at the Expo 2025 exhibition in Osaka, Japan.