Subsidiary brands of major tire manufacturers

Major tire manufacturers, as a rule, have their history dating back to the origins of the tire industry. That's why, during their long activity through mergers and acquisitions, they have accumulated a decent set of brands. As a rule, this allows major players to have a main flagship brand and auxiliary ones that allow them to work in all price ranges.
Usually, this information is not advertised, but at the same time, it helps many car owners to make a choice. Therefore, we have collected information about the subsidiary brands of major tire manufacturers for you. We hope this will help you with your choice.
 

Bridgestone
One of the largest tire giants. The Japanese company produces tires under the same brand name Bridgestone. It also has in its brand portfolio Firestone, Fuzion, and Lassa.
 

Goodyear
The American oldest company named after the inventor of the rubber vulcanization process also has a number of brands in its portfolio. These include, of course, Goodyear, as well as more budget-friendly options: Dunlop, Fulda, Kelly, and Sava. An interesting feature is that subsidiary brands sometimes adopt outdated but once flagship designs, as happened with the Sava Eskimo Stud model, which received the design of the once TOP Goodyear UltraGrip Extreme tire.
 

Michelin
One of the oldest tire manufacturers. The company has created one of the largest brand portfolios in different price ranges, many of which are represented on the Russian and CIS markets. The company produces tires under the brands: Michelin, BFGoodrich, Kleber, Kormoran, Orium, Riken, Tigar, and Uniroyal.
 

Continental
The German major tire manufacturer Continental has several brands represented in the budget segment: Barum, General Tire, Gislaved, and Matador. It's also interesting that the company Continental is known in the automotive industry not only for its first-class tires but also for a wide range of automotive electronics.
 

Pirelli
The major Italian brand Pirelli also has a budget brand Formula and Amtel, which was acquired along with two factories in Russia. At the same time, many people are not aware that the well-known motorcycle tire brand Metzeler also belongs to the company Pirelli.
 

It may seem that only premium and oldest brands have several budget brands to compete in all segments at once. This is not entirely true.
For example, Korean brands Hankook and Kumho have in their portfolio brands Aurora, Kingstar, Laufenn, and Marshal, respectively. The Russian brand Cordiant also has a couple of more affordable Tunga and truck Tyrex brands.