Daniel Abt becomes brand ambassador for Continental

Daniel Abt, former racing driver, one of the most popular automotive bloggers in the German-speaking internet, and Marketing Director at tuning studio ABT Sportsline, has become the new brand ambassador for Continental. The goal of the collaboration is to increase brand awareness among sports car enthusiasts and to authentically communicate the capabilities of modern tires, with a focus on promoting theContinental in the UHP segment, primarily the models Continental SportContact 7. 

«Continental has repeatedly come out on top in tests and also has extensive technological expertise and years of experience collaborating with car manufacturers, whereas Abt will provide compelling proof of our capabilities from the driver's perspective,» said Continental.

ABT Sportsline traces its roots back to 1896, when blacksmith Johann Abt founded a forge in Kempten producing horseshoes and metal parts for carts, and Daniel is his great-great-grandson, with the company remaining a family business throughout this entire time.