Continental won in the "Innovative Products" category at the 2022 NTDA Award ceremony

Continental is proud to announce another victory for its SportContact 7 tire, which received the Innovation Award at the 93rd annual National Tire Distributors Association (NTDA) dinner, held last week in the UK.

Since its launch in October last year in the highly competitive Ultra High Performance (UHP) tire segment, the new SportContact 7 tire has shown phenomenal results. In developing the SportContact 7, Continental focused on improving all performance criteria to combine maximum driving pleasure with maximum safety and sustainability. The goal was to set a new standard in the UHP tire sector - and that's exactly what happened.