Continental has appointed Vedanayagam as the head of marketing for North and South America

Continental Tire the Americas has appointed Ashoka Vedenayagam as the head of marketing for passenger and commercial vehicle tires in the region covering North and South America. 

In this role, Vedenayagam is responsible for a broad range of tasks, including product management, marketing communications, public relations, e-business, market analysis, pricing, and strategic planning in North and South America.