Bridgestone becomes the title sponsor of the FIA Eco-Rally Cup as part of a multi-year support agreement

Bridgestone has become the title partner of the International Automobile Federation in competitions focused on sustainable development.

The tire manufacturer has signed a multi-year agreement to support the Bridgestone FIA ecoRally Cup, which aims to address key environmental issues and encourage positive behavior among participants. The competition was created in 2006 and features production, street-legal electric vehicles with no modifications, participating in regular competitions.