Bridgestone reveals its technological ambitions for 2026

Bridgestone confirms its commitment to motorsports in 2026, calling racing circuits a key tool for innovation. The "mobile laboratory" strategy allows the company to transfer solutions developed in the extreme conditions of SUPER GT, EWC, and INDYCAR races to mass production.

For consumers, this means that every new Bridgestone Potenza or Battlax tire model carries the legacy of victories and safety technologies tested at the limit of speed. The company is not just sponsoring races, but actively integrating the experience of victories into everyday solutions, providing reliability for millions of ordinary drivers around the world.