BKT Tires and LaLiga will continue their partnership

Continuing its diverse sponsorship in basketball, cricket, and rugby, BKT will continue to sponsor La Liga, which it says is one of the most popular championships in the world and a great way to increase brand awareness worldwide.

Lucia Salmaso, Managing Director of BKT Europe, said: "We are very happy and proud to continue our journey together with LaLiga. I like the idea that we are two important organizations, each in our market, that are able to see beyond a simple marketing operation, instead providing mutual and reciprocal inspiration. The market now is the whole world. To act globally, a common language is needed to reach an increasingly wide audience."