Avon revives an icon: Cobra Chrome with white sidewalls

Four years after Avon joined the motorcycle portfolio of Goodyear alongside Dunlop, the company has taken a significant step towards its heritage by fully revamping and relaunching its legendary Cobra Chrome tire line. This series, positioned as a flagship for the cruiser and custom motorcycle segment, is once again available with the iconic white sidewall that has been associated with classic style for centuries.

The update has affected the entire product strategy: the line now includes an impressive 77 items, 14 of which feature this vintage element. Notably, the production of these premium tires has been relocated to Goodyear's state-of-the-art center of excellence in Montluçon, France, which has already established itself as a benchmark for quality for Dunlop.