Kumho Winter Tires Achieve New Success in Independent Tests
Korean Kumho is celebrating the success of its winter tires Kumho WinterCraft WP52+ - a novelty of the 2025/2026 season that has also entered the Russian market - which took third place in the test conducted by Auto Bild, in which 51 tires participated, and earned a "Exemplary" rating.
European-type winter tires were evaluated according to a number of parameters, such as handling and braking efficiency on snow, wet and dry asphalt, and the new Kumho received high marks for good driving qualities in any conditions.
"Receiving an 'Exemplary' rating in the Auto Bild test is further confirmation of the high characteristics and quality of Kumho tires, which have now received full recognition in Europe," said Kanson "Tony" Lee, head of the sales department of Kumho Tire Europe. "Based on this success, we will accelerate the expansion of premium-class winter tires in the European market and double our efforts to become a premium brand on a global scale."
Kumho WinterCraft WP52+ tires are designed for regions with mild winters and are made from a new rubber compound with a high content of natural ingredients, developed to increase traction in various weather conditions. In addition, the tread pattern is designed to improve handling on snow, and the improved drainage system reduces the risk of aquaplaning and increases the level of safety.
In all sizes, the tires are adapted for use on electric cars, i.e. the developers have reduced noise and increased wear resistance, and the lineup also includes tires made using the HLC (High Load Capacity) technology, which is characterized by increased load capacity.
Previously, WinterCraft WP52+ also showed high results in tests conducted by the authoritative international organization TÜV SÜD, and the company says that it "will continue to expand its research and development activities, increase strategic investments, and improve competitiveness to offer high-quality products that meet the requirements of customers around the world".