Sales of Kama Tyres' tires have grown on marketplaces

In 2025, sales of Kama Tyres on intermediary digital platforms (marketplaces) demonstrated significant growth, with the number of orders increasing by 38% and the number of tires sold rising by 29% compared to the previous year, the company reported.

According to Timur Sharipov, Executive Director of TD "Kama", "marketplaces are becoming an increasingly important channel for online sales of tire products. For the manufacturer, this is not only an additional point of contact with the buyer but also an opportunity to expand the representation of the assortment, respond promptly to changes in demand, and increase the availability of products in the digital environment".

Wildberries took the first place in terms of orders with a share of 52%, while Ozon accounted for 36% of orders, and "Yandex Market" - 12%. At the same time, in terms of the number of tires sold, Ozon became the leader with a 52% share, followed by WB and "Yandex Market" with 28 and 19% respectively.

The company says that the growing popularity of marketplaces reflects changes in consumer behavior, who "are increasingly choosing platforms where they can compare the assortment, familiarize themselves with product characteristics, and place an order in a familiar digital environment".