PRINX unites partners at Truck Grand Prix 2026

PRINX Europe has summarized the past weekend's activities: during the 40th anniversary round of the Truck Grand Prix at the Nürburgring, the manufacturer hosted an exclusive event for 30 B2B partners from Germany, Poland, Lithuania, and Romania. The main highlight presented in the PRINX VIP zone was the new XELERA EcoLine long-haul tyre, manufactured in Thailand.

The event programme included not only attending races of the European Truck Racing Championship (ETRC), but also informal networking in the paddock and a celebratory dinner at a restaurant near the track. The company noted that such gatherings help strengthen trust-based relationships with customers and create a strong emotional connection with the brand that goes far beyond standard business partnerships.