Combination of Dunlop and Falken at the Automässan 2026 exhibition

The Automässan exhibition in Gothenburg, Sweden, scheduled to take place from January 14 to 17, 2026, will be a milestone for the European tire market and for Sumitomo Rubber Industries (SRI) as a whole. For the first time in European history, SRI's Dunlop and Falken brands will be showcased on a unified, joint exhibition stand.

This combination is a direct result of strategic restructuring: following Dunlop's official entry into the SRI group in January 2025, its European distribution was transferred under Falken's management starting January 2026. This joint appearance signals the synergy and unified strategy of the two brands, aiming for maximum coverage of the European market by leveraging the strengths of both platforms.