Kama Tyres took part in the "Innoprom. Saudi Arabia" exhibition
The Nizhnekamsk tire complex Kama Tyres became a participant in the international exhibition "Innoprom. Saudi Arabia", which took place from February 8 to 10, 2026, in Riyadh, with the aim of developing export cooperation with the countries of the Persian Gulf, strengthening partnership relations and promoting Russian tire products in the Middle Eastern markets.
An important outcome of participation in the exhibition was the signing of two contracts for the supply of tires to Saudi Arabia, and the company notes that "also, key issues and tools of state support were identified, the implementation of which will make it possible to increase the competitiveness of Kama Tyres in the Persian Gulf market and other export directions".
"The exhibition became a platform both for a substantive discussion of the export agenda and for reaching specific commercial agreements," said Timur Sharipov, Executive Director of the Kama Trade House. "The contracts concluded with partners from the Kingdom of Saudi Arabia confirm the competitiveness of Kama Tyres tire complex products in the Persian Gulf markets".
The Kama Tyres stand was visited by the Minister of Industry and Trade of the Russian Federation Anton Alikhanov, the General Director of the Russian Export Center Veronika Nikishina and the Head of the Republic of Tatarstan Rustam Minnikhanov. As noted in the tire company, "within the framework of working meetings, issues of further development of export activities were discussed, including the improvement of tools for state support of export-oriented enterprises. Particular attention was paid to measures aimed at increasing the competitiveness of Russian tire products in foreign markets".
"Innoprom in Saudi Arabia is a strategically important event for our tire complex," noted Ildar Shaydullin, Deputy Executive Director for Marketing of the Kama Trade House. "We not only presented our products to key players in the Middle Eastern market, but also practically felt the growing demand for them. The signing of contracts for the supply of tires to consumers in Saudi Arabia is the first, but confident step in the development of long-term and mutually beneficial partnership in the Middle Eastern region".
At the Kama Tyres stand, solutions for various transport segments were presented, such as the passenger model Viatti Strada 2, made using "green" synthetic rubber SKI-3, as well as the Viatti Bosco H/T tire for crossovers and SUVs, designed for operation mainly on asphalt and, as the manufacturer claims, differs in sustainability at high speeds and even wear.
In the segment of light truck tires, the Kama Trace model was presented, whose tread design, reinforced frame and rubber compound were optimized to increase safety and comfort, and another exhibit was the mud Kama Flame M/T with a developed block-type pattern, designed to improve traction on dirt roads and off-road.
A separate block of the exposition was devoted to cargo all-steel cord tires, such as Kama Pro NF 203 for the steering axle of tractors used in regional and interregional transportation. Also demonstrated were the trailer regional tire Forza Reg T, Forza Mix A for mixed operating conditions and the all-position Kama NU 702. In the segment of small off-road vehicles, the Kama Quadro ATM model for quad bikes was exhibited, which in December last year became one of the leaders in sales in the Kama Tyres online store.