Falken partners with iRacing to create the Falken GT4 Challenge racing simulator championship

Falken Tyres Europe GmbH is set to enter the world of virtual racing by forming a new partnership with leading online racing platform iRacing. The Falken GT4 Challenge offers simulation racing enthusiasts the chance to test their skills and win a set of Falken tires for their road car, including the all-new flagship Azenis FK520.

"We're not new to virtual racing," says Dennis Wilstermann, Marketing Director at Falken Tyre. "Virtual racing is a great fit for us, with values such as performance, team spirit, and passion that align with our own."

The new partnership with iRacing, which has become the leading computer-based racing platform since its launch in 2008, allows Falken to strengthen its reputation as a leading motorsport brand while also reaching a new audience and bringing it closer to the passionate racing community.