Falken launches advertising campaign on the Nordschleife

Since 2008, the Nurburgring has featured the "Advan Bogen", and fans have long been accustomed to seeing a prominent sign of Yokohama's flagship tire line on the long, fast right-hand turn on the Nordschleife circuit.

But from January 2025, a new tire brand will appear in the town: Falken Tyre Europe will become the sponsor of signs on the Nordschleife circuit sections. At least 31 signs at famous Nordschleife sections now bear the Falken logo, and when mentioning the 14th turn, die-hard fans will whisper the name "Falkenbogen".