Dunlop plans to promote its products using social media
The fact that all means are good for advertising is well known to the company Dunlop. Having been a sponsor of the Dunlop MSA British Touring Championship for many years, the company plans to intensify its interaction with social media channels this year by launching its own tournament table.
Those who are interested in the new option offered by the tire manufacturer will have access to information about the best drivers of the championship, the results of the battles, as well as many other useful data. Thus, now, to be aware of all the events of the BTCC, it will be enough to simply read the regularly updated column on Twitter.
Also, as reported by representatives of the tire manufacturer, now at the end of the season, the best driver, in their opinion, will receive another trophy - Dunlop #ForeverForward. The reason why the tire manufacturer decided to create its column in social media is also that it will attract attention to the championship itself, and, accordingly, to the sponsor. Brand recognition will increase, and the company will receive new customers. Similar information was announced by Tony Ward, who is one of the employees of the Dunlop marketing department.
Those who are interested in the new option offered by the tire manufacturer will have access to information about the best drivers of the championship, the results of the battles, as well as many other useful data. Thus, now, to be aware of all the events of the BTCC, it will be enough to simply read the regularly updated column on Twitter.
Also, as reported by representatives of the tire manufacturer, now at the end of the season, the best driver, in their opinion, will receive another trophy - Dunlop #ForeverForward. The reason why the tire manufacturer decided to create its column in social media is also that it will attract attention to the championship itself, and, accordingly, to the sponsor. Brand recognition will increase, and the company will receive new customers. Similar information was announced by Tony Ward, who is one of the employees of the Dunlop marketing department.