DUNLOP launches an advertising campaign in 46 countries through the Australian Open

DUNLOP has announced the launch of a large-scale new pan-European marketing initiative tied to the prestigious Australian Open 2026 tennis tournament (January 18 - February 1). Leveraging its long-standing and strong connections with Warner Bros. Discovery, the brand has secured extensive coverage on key broadcast and digital platforms. With broadcasts on Eurosport in continental Europe and TNT Sports in the UK and Ireland, DUNLOP is targeting millions of sports fans in 46 countries, while also gaining exclusive advertising rights in strategically important markets such as Germany and Austria.

This campaign builds on a direct analogy between the demands of elite tennis and the qualities of DUNLOP products: precision, high performance, and unwavering reliability. Given that DUNLOP has been the official ball supplier for the tournament for many years, this partnership logically extends sports expertise into the world of automotive tires.