Double Coin introduces new summer tires
On August 16, in Shanghai, Double Coin, in conjunction with the digital platform Tuhu for car servicing, presented new summer tires under the Feiyue brand, which will be available simultaneously with "thematic" shoes.
Tuhu and Double Coin signed a strategic cooperation agreement in 2020, and, as the partners note, during this time, a lot of joint work has been carried out in the development of new tires, optimization of the sales model, etc., and a number of new products have been launched on the platform, such as the Feiyue Supremacy passenger tire, the Feiyue Permanacy LT light truck tire, etc., which "were well received by users".
Founded in 1929, Double Coin is China's oldest tire manufacturer, and the company says it "has always sought to create high-quality tires specifically designed for local road conditions, and the new Feiyue tires provide a high level of safety, including on wet roads, and are characterized by reduced noise and stylish sidewall design".
The new tire, named Feiyue Paramount, is made from a rubber compound with high-dispersion silica and special resin, which enhances traction on slippery surfaces, while the slanted wall of the grooves increases the contact patch and improves handling during maneuvering. In addition, the channel design is optimized to reduce noise, which is also contributed by the variable pitch of the tread and the semi-closed design of the shoulder areas.
There is a mountain image on the tread ribs, which is supposed to indicate high quality and efficiency, and wear indicators are also provided.
Since 2021, Double Coin and Tuhu have annually released new shoes under the Feiyue brand "as part of the work to promote national brands and in accordance with the co-branding trend". This time, sneakers with golden elements were presented, which, according to reports, are distinguished by comfort and reliability.
As Zhang Wanyu, Chairman of the Board of Double Coin, noted, in the future, the company will continue to cooperate with Tuhu to "fully utilize the strengths of our brands". "We will further develop sales channels, implement new technological innovations and enhance the competitiveness of supply chains in the tire industry," Zhang added.