Velour on the tire. What for?

A car is often a means of self-expression. That's why sometimes you can come across tuning that's only focused on appearance, without improving the car's performance. Wheels are no exception. While rims drastically change the appearance, tires remain faceless. The tread pattern is not visible, and the sidewall can't boast an attractive appearance.

But everything changed when the company MICHELIN patented and released onto the market tires with Premium Touch technology. Initially, this technology was only applied to sports tires, but the audience's attention literally forced the major manufacturer to introduce this technology to a number of other models of passenger and motorcycle tires. It's worth noting that the application method is not disclosed, although, of course, it would be interesting to understand how such micromarking is possible in the process of vulcanizing a tire in a mold.

The technology literally makes the sidewall rubber resemble velvet or suede, so when touching the sidewall, there's no thought that it's rubber. The technology has also passed the dirt test. Dirt doesn't get clogged, and the markings on the sidewall remain bright for a long time.